Case study · Oorizon · main contributor
Call-center
The daily tool of MadiFood's phone agents.

- Role
- Main contributor
- Team
- Oorizon team
- Period
- Since August 2025
- Status
- Internal tool
The need
Some customers order by phone, and the team has to follow each order until it is delivered.
The call-center brings order taking, tracking, customer care and business monitoring into a single tool.
My part
Orders
Order taking, real-time tracking, detail and timeline of each order.
Customers
Profiles, instant search, call history, statuses.
Segments and follow-ups
Targeting rules, distribution between agents, follow-ups, queues.
Campaigns
Guided multi-step creation, sending by SMS, WhatsApp and notification, recurring campaigns.
Performance
Boards per agent, per courier and per restaurant.
Fleet
Couriers, motorbikes, attendance and overview.
Collections and accounting
Cash reconciliation and exports.
Documentation
A guide built into the tool and a changelog.